Social media has presented many with a huge career and lifetime opportunity to become known in the entertainment industry after they became a viral topic online following a controversial moment they were involved in.
Nevertheless, some individuals had to pull a “publicity stunt” by faking an act to get the attention of the media just to become popular.
In this article, we will be talking about Jemimah, one of the people who pulled a publicity stunt to get the media’s attention, and how she used it to her advantage.
Jemimah .O. Erheriada, better known in the entertainment industry as “crack head extra” is a 23 years old fast-rising comedienne who hails from Edo State, Nigeria.
1) The Publicity stunt: On the 3rd of September, 2020, Jemimah shared a video of herself on Instagram and she went viral because of the place and how the video was themed.
She came into the limelight after her first video, in which she acted at Ring road, pretending to be insane. She was singing so loud on the road and in the market, making passersby stand and watch what she was doing assuming that she just lost her sanity.
The video got a lot of views and was reposted on Instagram by popular bloggers like Gossipmillnaija, Tunde Ednut, and many others.
2) How Jemimah used the opportunity well: After the video went viral and attention of many people, she took the opportunity and used it to her advantage.
She disclosed that she was not mad, that it was only a skit. From there, she started building her fan page and growing her Instagram account by posting more of her videos which put smiles on people’s faces.
She was able to gain over 230 thousand Instagram followers within a short period of time, some of her followers include celebrities like Rema, Don Jazzy, Broda Shaggi, and many others.
3) The Career After The Fame: After Jemimah was able to get the recognition she was wanted, she also bagged a lot of endorsement deals.
She also excelled in the comedy industry and started acting skits with top Nigerian comedians like Broda Shaggi, Pankeroy, Don Jazzy, Sydney, and many others.
In the end, it turned out that the publicity stunt of pretending to be insane worked out for Jemimah and gave her a successful career through social media.
Nigerians are blessed with so many talents which have made most people recognized in every part of the country, and social media has proved to be a great asset and a vital tool as it has given people a feasible career and chances to make headlines.
